Share to Facebook Share to Twitter 
Gary Vaynerchuk - Business Model

gary vaynerchuk
Gary Vaynerchuk is a New York Times bestselling author and American businessman who was born in Belarus and immigrated to the United States as a young child. Gary’s entrepreneurial instincts took over at a young age, when he owned a franchise of neighborhood lemonade stands and made $1,000 a weekend selling baseball cards. Much to his dismay, his father Sasha pulled Gary into the family business, a local liquor store called Shopper’s Discount Liquors. Before long, Gary recognized that consumers collected rare wines just like people collected baseball cards, and he was off to the races. Gary transformed himself into a wine expert, rebranded the store as Wine Library, launched a retail website in 1997, and by 2008 he had raised annual revenue from $4 million to $60 million. In 2006 Gary achieved one of his life-long goals when he was caricatured on the front page of the Wall Street Journal in an article about online wine sales.



While developing the audience for Wine Library TV, Gary eschewed the traditional media tools he had relied on when building the retail store, turning instead to the social web. Gary joined the online conversation by becoming an active member of blogs and forums, and then proceeded to utilize web 2.0 tools such as Facebook and Twitter to connect with consumers online. The business world took note of Gary’s approach, and before long he was being invited to speak at conferences and corporations around the world.

 

Gary’s ultimate goal is to one day own the New York Jets. Although his various businesses obviously play an enormous role in his life, he always puts his family first.